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Sunjets - Airstream

Sunjets - Airstream

Sunjets' marketing initiative to deploy a winter roadshow to encourage more and more people to book their standard package tours online instead of through a travel agent is obviously a smart move. Using a classic American Airstream for the roadshow adds an element of nostalgia, camping, travel and attraction to the innovative project.

Offering free no-obligation discount vouchers for the next booking to roadshow visitors is a clever way to encourage people to book online while measuring the effectiveness of the campaign. Measuring is indeed knowing, and it allows Sunjets to evaluate the impact and success of the roadshow by location and by its date in terms of conversion with exact precision.

The addition of a "magic vault" where visitors had to crack the code for a chance to win free package travel added a playful and engaging element to the roadshow, making it even more appealing to the audience.
The fact that the roadshow is considered a true success suggests that Sunjets' goal of generating more online bookings and encouraging customers has indeed been achieved. This type of initiative can be effective in promoting behavior change among consumers while building brand loyalty.

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