Sunjets - Promowheels

Xtreme Concepts Roadshows' initiative to support Sunjets in their goal of encouraging people to book online rather than through travel agents is a very clever, creative and effective campaign. Using two identical vehicles in mirror image to travel around the country gives Sunjets a wide reach and increases the visibility of their message.

The fact that one of the units was equipped as an information center where potential customers could get expert advice from specialized Sunjets hosts is a practical way to support people in booking their vacations. It gives customers the confidence to book online by giving them access to expert information.

The other unit as the "fun" section with the opportunity to win all-inclusive trips through the magic vault adds a playful and engaging element to the campaign, increasing audience engagement.

Co-sponsoring the road show with deli soup to keep people warm in the cold winter days while dreaming of a sunny destination is a thoughtful and welcoming addition to the event.

This type of initiative can not only increase brand awareness, but also change consumer behavior and encourage them to book online, which is often more cost-effective and efficient. It is an example of how road shows can be used for marketing and customer retention.