Stefano Toselli – Baltic States – Airstream

Stefano Toselli’s bold initiative to organize a tasting tour of the Baltic states, namely Tallinn, Riga and Vilnius, was finally a very smart way to introduce their products to these new markets. The fact that until then the Baltic States were not among their customers makes this an important strategic move to expand their sales area.

Using a mobile kitchen to prepare approximately 1,000 lasagna portions per day for tastings in the main shopping malls of Estonia, Latvia and Lithuania is a practical and effective approach. This gives consumers a chance to personally experience the quality and taste of Stefano Toselli’s lasagna.

Such tasting tours can be an effective way to enter new markets and attract new customers. They also provide an opportunity to interact directly with potential customers and gather valuable feedback. It is an example of how road shows can be used to increase product awareness and acceptance in new markets.