Disney - Telenet - Butik
While Disney is absolutely world-renowned and has iconic status, it remains important for even the most established brands to continue to invest in marketing, communications and publicity to remain relevant and further appeal to new audiences. Even brands like Disney and Coca-Cola understand the importance of ongoing promotion and exposure to remain top-of-mind with consumers and their target audience.
That's why Telenet is collaborating with Disney in 2023 to promote their new Disney offering in Flanders and Brussels through a roadshow. They are using the Promowheels Vintage vehicle for this purpose, which fits in well with Disney's image in terms of appearance and style. This type of mobile promotional activity, using an eye-catching vehicle to attract attention, is an effective way to reach and engage the public.
The Promowheels Vintage vehicle is inspired by the old Citroën HY, but this with modern technology and reliability. This vehicle design is clearly recognizable and can evoke nostalgic feelings while presenting the latest technologies and branding.
The fact that Xtreme Concepts Roadshows is responsible for the unusual and eye-catching branding of this vehicle highlights their role as a key partner in developing attractive and customized marketing solutions for brands such as Telenet and their collaboration partners, such as Disney.
So yes, even brands like Disney continue to invest in marketing and publicity to increase brand awareness, reach new audiences and stay relevant in an ever-changing landscape.