Thomas Cook - Mobile training

Thomas Cook's decision to rethink their traditional method of providing information to agents and partner up with Xtreme Concepts Roadshows appears to have been a smart move. By using a mobile training trailer that travels throughout the country, they can reach agents more effectively without requiring them to physically move to a central location.

The transition from holding information sessions in a hotel to a mobile training trailer has some advantages:

1. Convenience and Time Saving: Agents no longer have to get caught up in heavy traffic to travel to a central location. This saves them time and stress, and allows them to better maintain their daily routine.
2. More Flexibility: By offering multiple stops per day with different sessions (breakfast, lunch and dinner), agents can attend the session that best fits their schedule.
3. Greater Accessibility: Because the mobile training trailer travels throughout the country, agents in different regions can easily access the information without traveling long distances.
4. Eye-catching Branding: The choice to make the trailer look like an airplane (Airbus 320) attracts attention and creates curiosity, which can lead to increased attendance at the sessions.
5. Efficient Information Delivery: Because the sessions are offered in different parts of the day, agents can receive information at a time that suits them best. This can increase their understanding of the information offered.
6. Interactive Experience: The mobility of the training trailer allows the creation of interactive and engaging experiences, increasing agents' engagement with the information presented.

The fact that the move to this new model has resulted in a large turnout at the information sessions indicates that it suits the needs and desires of agents. This concept can also be seen as a creative way to disseminate information while accommodating the modern busy lifestyles of professionals.

This example illustrates how companies must adapt to changing conditions and technologies to continue to communicate and collaborate effectively with their target audience.