Telenet - Promowheels - Merchandising
Telenet's initiative to go to Brussels with the "One" project, supported by a Promowheels from Xtreme Concepts Roadshows, is definitely a very thoughtful strategy to strengthen their presence in the market and reach potential new customers.
Using the Merchandising version of the Promowheels as a mobile pop-up shop is a practical and effective way to present products and services directly to consumers. The fact that the vehicle is equipped with solar panels and batteries for ecological execution of the roadshow is an important step toward sustainability and environmental awareness.
The fact that the Promowheels can be driven with a B driver's license makes it accessible to a wide audience and increases flexibility in deploying these vehicles for different events and venues. In addition, the possibility for personalized branding and interior modifications offers a tailored presentation that fits Telenet's needs and image.
This type of initiative can help increase brand recognition, attract new customers and engage existing customers with Telenet's products and services. It is an example of how mobile roadshows can be used to interact directly with consumers and increase market penetration.