Nuon - Promowheels

This sounds like a very innovative and creative marketing campaign by Nuon gas and electricity!

The idea of making electricity "sexy" and organizing a coastal summer tour is certainly fascinating. Using a Tesla Roadster as an attraction point to attract visitors and get them to participate in fun promotions is smart.

The concept of the magic vault in which a prize can be won every day seems to increase audience engagement and make the campaign even more exciting. The interactive elements, such as getting tickets, scratching and trying to "crack the glass vault," add a playful and engaging aspect to the campaign.

These types of events and marketing initiatives can be effective in highlighting the Nuon gas and electricity brand and products while engaging and exciting customers. It is an example of how companies can use creative methods to present their products and services in an engaging way and engage consumers.