Media Market - Inflatable - Corcovado

The wonderfully creative idea of Media Markt and Xtreme Concepts Roadshows to use giant inflatable Corcovado statues on the occasion of the World Cup in Brazil sounds like a great way to attract attention and increase audience engagement.

Brazil and Rio de Janeiro are often associated with the iconic statue of Christ the Redeemer on Mount Corcovado, so using these inflatable statues was certainly a smart move and also very recognizable.

The choice to mount the inflatable statues on trailers and equip these trailers with large fans and appropriate generators is a practical way to set them up quickly anywhere and attract a lot of attention. The logistics behind the project, including the transportation of the statues from one location to another, were also handled by Xtreme Concepts Roadshows, which simplified it for Media Markt and reduced concerns.

Massive numbers of photos were therefore found on social media in the evening, giving the impact a long-term character.

This type of eye-catching marketing initiative can contribute to brand equity and brand awareness, while being part of large-scale events such as the World Cup to capture the public's attention. It is an example of how creativity and out-of-the-box thinking can lead to effective marketing campaigns.