Canon showroom On Tour Belgium & Luxembourg
Canon’s Marketing had understood very well that we had to make their Showroom “mobile” and hit the road. The assignment was very clear: “build our latest technology of printers and copiers in a mobile showroom that you can set up in no time…find us a number of premium locations such as golf courses, horse racing tracks, soccer stadiums,…so we can meet our customers locally and inform them about our latest technologies.” This turned out to be a hit, so much so that the concept has been taken over by Canon HQ in London and roadshows are planned in Sweden, the Netherlands, France and Portugal. A strong example of mobile marketing from the Canon team Belgium / Luxemburg.
