Porsche Val d'Isère - Mobile Pop-Up Showroom

The advantage of a roadshow or mobile pop-up is that we can go exactly where our potential customers are. Not only Go to The Customer, but also a clear choice of the target group and the right location linked to it.

In the case of a luxury premium brand like Porsche, in the winter it is of course in the luxury ski resorts. Val d'Isere is one such resort and is on a very steep rise in the select circle of Courchevel, Meribel and Val Thorens. Xtreme Concepts Roadshows BV was therefore immediately very enthusiastic to build this pop-up mobile showroom at an altitude of more than 2000 metres and on the snow. With 5 different trailers and a crane we moved up to an altitude of over 2000 meters in the challenging environment of snow and cold to build this luxury automotive pop-up in 2 days. 6 Modules of 2.5 by 6 meters and finished in the typical Savoy style, this on the parking lot of the prestigious 5 star hotel Le Christiania. Add to this the Champagne brand Roederer and the watches of Tag Heurer and all elements are present to make it a successful winter.