Madeleine Le Ster: taste on wheels
For Madeleine Le Ster, mobility became the key to experience. With our Promowheels unit, B driver’s license and available in self-drive or with driver, we traveled across France to let consumers taste.
The execution as merchandiser made it possible to set up tasting experiences anywhere. Full wrap branding ensured a striking appearance that immediately attracted attention.
The result: a roadshow that literally brought the taste of the brand to the consumer.
Why it worked:
- Self-drive formula with B driver’s license
- Available with driver for logistical convenience
- Full wrap branding for maximum visibility
- Sampling and tasting experiences throughout France
