Tour de France starts with a pop-up shop
For the Grand Départ of the 2024 Tour de France in Florence, we converted a Promobox 40Ft into a full-fledged merchandising pop-up shop.
Opened a few weeks in advance, the unit offered T-shirts, caps and water bottles to fans and visitors. With a setup time of only 30 minutes, without a crane, this Promobox proved its flexibility and strength.
Why it worked:
- Promobox 40Ft fully equipped for merchandising
- Quick setup in 30 minutes without crane
- Opened in advance for extra revenue
- Perfect visibility during Grand Départ Tour de France
