Bioracer
Bioracer Roadshow with a mobile pop-up shop. What a great initiative by Bioracer to create a mobile pop-up shop in the form of a promotional vehicle, which they can cost-effectively drive themselves with a B driving license. This allows them to present their premium professional cycling clothing in a unique and flexible way to their customers, prospects and fans.
Partnering with Xtreme Concepts Roadshows for this ambitious project was a wise move and obvious choice, as Xtreme Concepts Roadshows has a large experience in designing and executing such mobile concepts.
After all, in addition to rental and sales, Xtreme Concepts Roadshows also provides in-house branding and interior design. All under one roof and with only one point of contact.
The modular approach is a smart choice because it uses the mobile pop-up shop with driver's license B for several purposes. Whenever they are present at cycling races, they can use the mobile shop for effective merchandising, where fans and visitors have immediate access to the latest collection and products. At other times, the pop-up shop can serve as a presentation space for the dealer network, where they can present and demonstrate the new collection to potential partners and vendors.
For a trade show participation, it is again the ideal tool as a quality non-expensive booth.
The intense involvement of Xtreme Concepts Roadshows in the entire elaboration process, including sales, branding and adaptations in their own workshops, ensures that the mobile pop-up shop is perfectly tailored to Bioracer's needs and identity. This will contribute to a professional and attractive appearance of the mobile shop, which will certainly stand out at cycling races and other events.
All in all, this project seems like a smart move to further increase Bioracer's brand awareness, make their products more accessible to the general public and leave a positive impression with both existing and potential customers and partners. Be sure to look out for this mobile pop-up shop during your visit to your next cycling race!
