PSA Spoticar TRO
PSA, the French Automotive Group, together with the prestigious TRO agency in Paris, looked for the best way to reach out to customers in these special Covid-19 times. They wanted a way to optimally assist their dealers in launching their new brand ” Spoticar “. In a very close cooperation and an intense preparation that took more than six months, we developed a unique sales unit that will be seen in the French PSA concessions for the next 3 years. The first four cars will be delivered in the spring of 2021, with a premiere on March 24, 2021, at PSA headquarters and in the presence of the entire management of TRO and PSA. The necessary press attention will undoubtedly be present.